Protecting Hawaii’s Kūpuna Since 1997

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Protecting Hawai‘i’s Kūpuna: What You Need to Know About Elder Fraud in 2024

Each year, thousands of Hawai‘i’s beloved kūpuna (elders) fall victim to financial scams that rob them not only of their savings but also of their peace of mind. While World Elder Abuse Awareness Day passed on June 15, the need for continued awareness and action remains urgent. According to the FBI, elder fraud continues to surge nationwide—and Hawai‘i is not exempt from this alarming trend.

A Growing Threat to Our Elders

In 2024 alone, the FBI reported over $4.88 billion in losses from elder fraud, across more than 147,000 complaints in the U.S. That’s a 46% increase in the number of reported scams and a 43% rise in total losses compared to 2023.

In Hawai‘i, the picture is just as concerning. Local victims lost $18.85 million to scams in 2024. Shockingly, investment scams alone accounted for more than $9.8 million of those losses.

Why are elders targeted?

Common Scams in Hawai‘i

The scams affecting our community are diverse and sophisticated:

“It’s Not Just Money—It’s Their Peace of Mind”

“Investment scams are particularly malicious—they prey on emotions and can wipe out a lifetime of savings,” says David Porter, FBI Honolulu’s Special Agent in Charge. Beyond the financial toll, these crimes often leave emotional scars, including shame, isolation, and fear.

How to Protect Yourself and Loved Ones

Help safeguard yourself and your ‘ohana (family) by following these simple but effective steps:

1. Verify Before You Trust

Research names, phone numbers, email addresses, and offers using trusted sources like BBB.org.

2. Take a Moment—Don’t Be Rushed

Scammers pressure victims with urgency and fear. Pause and think before taking action.

3. Avoid Unsolicited Offers

Be wary of calls, texts, emails, or in-person service offers that come without your request.

4. Never Send Money or Share Personal Info

Do not send money or provide financial details to anyone you have not verified.

5. Act Quickly If You Suspect a Scam

Report Elder Fraud

If you or someone you know might be a victim, act now. You can report to:

Hawai‘i, Let’s Stand Up for Our Kūpuna

Elder fraud is not just a crime—it’s a betrayal of the trust and aloha that defines our community. By staying informed and taking action, we can protect those who raised us, guided us, and continue to be our cultural foundation.

Share this article with your friends and family. Let’s be the shield our kūpuna deserve.

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